ñeiden®
Built With Purpose
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Dronningens Gate 15, 0152 Oslo, Norway
2019-26©
Forde Lab™
All rights reserved
Built in Framer
[
ND®
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SELECTED PROJECT /
制作事例
]
Client:
Førde lab
Services:
Case Study, CMS
Team:
ND® Creative team
Stack:
Framer, Figma, Cinema 4D
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ND®
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intro /
概要と背景
]
Finding the balance between visual expression and a system built to last.
The project began with a simple goal: create an identity that feels distinctive without unnecessary complexity. We combined expressive imagery, restrained typography, and a flexible visual system designed to work across digital and physical touchpoints.
The assignment was to dissect complex UI components and establish a unified vocabulary that ensures seamless communication between design systems and engineering teams.
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ND®
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challenge /
課題と理解
]
Turning strong visual ideas into one clear and recognizable identity.
The early direction had character and strong visual potential, but photography, typography, and composition still felt like separate ideas rather than parts of one cohesive identity.
The challenge was to create a shared visual logic without losing that expressive quality, giving the brand enough structure to remain recognizable and consistent across different formats and touchpoints.
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ND®
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Solution /
質問と理解
]
Building a flexible visual system
We established a clear framework for imagery, typography, color, and composition, defining how each element should behave while keeping the overall visual language expressive and distinctive.
The resulting system balances consistency with creative freedom, giving the brand enough flexibility to adapt naturally across digital experiences, editorial layouts, campaigns, and future applications.
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ND®
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Result /
質問と理解
]
A distinctive identity designed to stay recognizable as the brand evolves.
The final identity brings every touchpoint into one coherent experience, creating stronger visual recognition while preserving the expressive character and personality established throughout the project.
With a flexible foundation in place, the identity can continue evolving across new formats, platforms, and applications without sacrificing the clarity, consistency, or distinctive qualities that define the brand.
Increase in qualified leads
+12% MoM
Higher conversion rate
+6% MoM
[
ND®
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BLOG POSTS /
思考と記録
]
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